The Impact of Awareness Campaigns on Combating the Food Wasting Behavior of Consumers

Abstract

As food loss and food waste continue to be social, economic, and environmental issues, governments, private companies, and nonprofit organizations have started initiatives in order to raise awareness about this topic. Food waste occurs mainly at the consumer level, so information campaigns have been carried out in the media, in shops, or online, in order to point out the extent of the problem, its effects, and to educate consumers as to how to generate less waste. Although some awareness campaigns were conducted in Romania, mostly by the private sector, but also by governmental institutions, these efforts are still few in comparison with other European countries. Research of this topic has also started to increase, but the effects of the campaigns conducted in Romania have not been thoroughly assessed. In an effort to evaluate the effectiveness of these campaigns on consumer food-wasting behavior, we have carried out a study among Romanian citizens, based on a survey. The data were analyzed using the chi-square test and the probit regression model. The results indicate that most respondents already self-assessed their food waste as small to moderate, regardless of their familiarity with food waste campaigns, and it might be the case that only their additional actions to reduce food waste are linked with them coming across food waste reduction campaigns.