Roadmap Incorporating Data Management Perspective for Platform Business Model Innovation

Abstract

In recent business environments data has become crucial, especially in the platform business where advances in digital technology continuously increase the platform’s value by facilitating user engagement and transactions that strengthen network effects and enhance the ability to access and analyze vast amounts of data. An important challenge for platform firms is, therefore, to establish a business strategy to address data-related issues for a sustainable competitive edge. However, research is surprisingly sparse to incorporate a data management perspective into a business model roadmap which has been widely used as a strategic management tool. In this paper, we argue that the platform business model roadmap integrating a data management perspective supports platform firms in identifying a change of direction and potential gaps that are aligned with the current and future context in terms of sustainability. The purpose of this paper is to suggest a concept of the platform business model roadmap and identify what structure should be incorporated considering the virtuous cycle of the platform and data. An in-depth discussion of the suggested platform business model roadmap is expected to be of high value in terms of practicality for the platform’s sustainable growth.