The Relationship between Institutional Environments and Thai Hospitality-Oriented Entrepreneurship through the Moderating Role of Educational Support: A Mixed Methods Approach

Abstract

This research draws upon an institutional theory framework to explore the underlying factors that influence opportunity-driven and necessity-driven entrepreneurship. The objective is to analyze how the institutional environment either supports or impedes the establishment and expansion of ventures within the Thai hospitality industry. By examining the interplay between the country’s institutional determinants and entrepreneurial behaviors, the study contributes to the existing body of academic literature on entrepreneurship and institutional theory. Furthermore, education support is treated as a moderator in the relationship between the three determinants of the institutional environment theory: regulatory, cognitive, and normative dimensions, and opportunity-necessity-driven entrepreneurship activity. This study adopted a mixed methods approach. For the quantitative approach, national data were mainly collected from the GEM and IEF databases from 2015 to 2018 (n = 939) using binary logistic regression to validate the hypotheses. Regarding the qualitative approach, data were obtained through in-depth interviews with 20 hotel and restaurant entrepreneurs. The findings indicated that the normative and cognitive determinants have a direct impact on both opportunity-driven and necessity-driven entrepreneurship activity. Additionally, the study reveals that the relationship between a regulative environment and opportunity-necessity entrepreneurship activity is moderated by educational support. The results provided new insights into Thailand’s hospitality-oriented entrepreneurship at large.