Digital Leadership and Sustainable Competitive Advantage: Leveraging Green Absorptive Capability and Eco-Innovation in Tourism and Hospitality Businesses

Author:

Hussein Hamada1ORCID,Albadry Omaima Munawar2ORCID,Mathew Viju3ORCID,Al-Romeedy Bassam Samir4ORCID,Alsetoohy Omar5ORCID,Abou Kamar Mahmoud5ORCID,Khairy Hazem Ahmed5ORCID

Affiliation:

1. Department of Tourism Guidance, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt

2. Management and Marketing Department, College of Business, Jazan University, Jazan 45142, Saudi Arabia

3. College of Economics and Business Administration, University of Technology and Applied Sciences-Salalah, Sultanate 211, Oman

4. Department of Tourism Studies, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt

5. Department of Hotel Management, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt

Abstract

This study explores the influence of digital leadership (DL) on sustainable competitive advantage (SCA) in tourism and hospitality businesses, focusing on green absorptive capability (GAC) and eco-innovation (EI) as mediators. This study focused on middle-line management in travel agencies and hotels in Saudi Arabia. A total of 323 valid responses were collected and analyzed using WarpPLS 7.0, a PLS-SEM analysis tool. DL positively affected SCA, GAC, and EI. In addition, SCA was positively impacted by GAC and EI. Furthermore, this study found that GAC and EI significantly mediated the DL→SCA relationship. This study enhances the Dynamic Capabilities Theory, offering valuable insights for tourism and hospitality managers to utilize digital strategies and environmental initiatives for eco-conscious market competitiveness.

Funder

Jazan University, Saudi Arabia

Publisher

MDPI AG

Reference111 articles.

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2. (2024, June 08). Digital Transformation | UN Tourism. Available online: https://www.unwto.org/digital-transformation.

3. Wang, Y., and Pizam, A. (2011). eTourism: Critical Information and Communication Technologies for Tourism Destinations. Destination marketing and management: Theories and applications, CABI.

4. Impact of AI and robotics in the tourism sector: A critical insight;Samala;J. Tour. Futur.,2022

5. How Humble Leadership Affects Voluntary Green Behavior and Green Performance? The Roles of Job Autonomy and Green Supporting Climate in Hotels;Alsetoohy;Probl. Ekorozwoju,2022

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