Study on Tourism Flow Network Patterns on May Day Holiday

Abstract

The development of tourism is based on tourism flow and studying a tourism flow network can help to elucidate its mechanism of operation. Transportation network is the path to realize the spatial displacement of tourism flow. This study used “Tencent migration” big data to explore the spatial distribution characteristics and rules of tourism flow in China, providing suggestions for the development of tourism. The results demonstrate that the 361 cities studied can be divided into three types: destination-oriented, tourist-origin-oriented, and destination-oriented and tourist-origin-oriented. There are significant differences in the quantity of flow, the area of concentration, and the factors affecting the flow in the three types of cities. The larger the flow of tourism between cities, the higher the network level, and the wider the network range. The high-level nodes are closely related, while the peripheral nodes are more widely distributed, with weak attractiveness and inconvenient traffic, forming a “core-edge” structure. Different network patterns are established for different modes of transportation. The degree of response of different types of transportation to distance is the main factor influencing the network patterns of diverse paths. These findings have practical implications for the choice of appropriate travel destinations and transportation modes for tourists.