Improving Sustainable Mobile Health Care Promotion: A Novel Hybrid MCDM Method

Abstract

Identifying the key influencing factors that affected users’ adoption of sustainable mobile health care and improving alternative mobile health services continuously can help ordinary consumers (especially vulnerable populations) use extensive health resources cheaply and conveniently; which can increase the quality and equity of health services; so as to promote the sustainable development of medical resources. We integrated decision making trial and evaluation laboratory (DEMETEL)-based analytic network process (DANP) and a modified VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method to form a DDANPMV (DEMATEL+ DANP + Modified VIKOR) model to examine consumers’ adoption of mobile health care. This method was developed to not only help decision-makers evaluate alternative mobile health care and determine the best option, but also use to identify and improve the performance gap of alternative products with the goal of satisfying the aspirations of consumers. Four types of mobile health care products were analyzed. The results indicate that social norms; product image; and consumer trust are three key factors in consumer adoption. The results can guide policy design and implementation. The government and enterprises should improve mobile health care through these three aspects.