Effectiveness of Usage of Digital Heritage in the Sustainability of Cultural Tourism on Islands: The Case of Northern Cyprus

Abstract

In Northern Cyprus, where there is a great potential for cultural tourism, transforming cultural heritage into digital heritage and preserving it, and making it sustainable by conveying it to future generations, are of great importance for the economic development of the island. For the said transformation to be carried out more sustainably and to contribute to cultural tourism, both the knowledge and opinions of those working in the field of tourism and the expectations of the tourists visiting the island are important. In this context, data were collected from both sides through the questions prepared by the researchers. In the collection of data, a semi-structured interview form consisting of nine open-ended questions for tourism professionals and seven open-ended questions for tourists visiting the island was used, four of which were common. The opinions of two experts were taken in the preparation of the interview form, which was created using the existing literature. In the analysis of the obtained data, descriptive analysis was used, while descriptive statistics were employed to quantify the collected data. Based on the research findings, it was concluded that there are important deficiencies in terms of technology, internet, and management when transferring cultural elements to digital media in Northern Cyprus and that the technological infrastructure should be developed first. In addition to the development of technology, organization, planning, and forming legal regulations at the ministerial level is also important. It was also determined in the study that tourists did not want to start and finish their touristic activities in the digital environment in a general sense.