Recreational Fishery Environmental Suggestions of Sandu Island, Ningde, Fujian Province Based on KANO Model and Expert Verification

Abstract

Tourist satisfaction is an important reference in destination management decisions, but on-site validation is often lacking. By exploring the relationship between the current situation of recreational fishery and tourism satisfaction evaluation, we can accurately understand tourists’ consumption preferences and obtain product/service quality information. After on-site verification, such validation is conducive to promoting the high-quality development of regional recreational fisheries. The study area is located on Sandu Island, Ningde City, Fujian Province. This study examines how each item of service quality may exhibit different impacts on customer satisfaction by using a questionnaire survey of consumers in the recreational fisheries. This study combines the Kano model and the Better–Worse index method to investigate the critical service quality. The results show that among the 19 quality indicators of visitor satisfaction, environmental and landscape quality elements are the most important. In addition, through expert verification, it can be confirmed that the improvement of the water environment is of great help to the industry. To improve and maintain customer satisfaction, the above attributes are combined with underlying quality attributes as strategic weapons to highlight competitive advantages.