A Case Study of Tourist Perceptions and Revisit Intention Regarding Qingwan Cactus Park in Penghu, Taiwan

Abstract

In recent years, the citizens of Taiwan have exhibited an increasing demand for domestic tourism and travel options. Due to their relatively early development as a domestic tourism destination, the Penghu Islands are well known for their rich natural and cultural resources. The purpose of this study was to examine factors influencing tourists’ visits to Qingwan Cactus Park, including their reasons for visiting and their perceptions of their visits. With principal component analysis serving as the basis for an IPA methodology, and using the visiting destination as a reference point, the results obtained can provide a basic guideline for tourism planning. The visitors’ reactions and demands were re-examined through IPA analysis. The results could be used by national park managers to develop constructive suggestions on implementing sustainable development in Taiwan’s tourism industries. This study presents valuable data on Penghu and provides analyses of residents’ and tourists’ opinions, as well as their reactions. The study’s conclusions can be extrapolated to research on other destinations outside of Taiwan.