Abstract
To promote environmental changes in agriculture, the use of sustainable agricultural practices was considered to be crucial. Several factors have been identified that affect farmers in their decision to implement sustainable agricultural practices effectively. Despite this, the rate of adoption of sustainable agricultural practices remains below the planned level, and it is important to know how to solve this issue. In this paper, we propose a model based on the theory of planned behavior and the norm activation theory with the integration of network contact frequency as a mediator and institutional trust as a moderator to fill “the intention-behavior” gap.
Funder
Key Research Base of Universities in Jiangsu Province for Philosophy and Social Science “Research Center for Green Development and Environmental Governance”
National Science Foundation of China
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development
Cited by
13 articles.
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