The Mediating Role of Resistance to Innovative Technology between the Characteristics of Innovative Technology and Sustainable Use of Innovative Payment Service

Abstract

The purpose of this study is to verify the structural relationship between innovative technology characteristics (recognized usefulness, ease of use, perceived risk), resistance to innovative technologies and acceptance intentions in order for unmanned order payment services to become a sustainable industry. A survey was conducted on experienced users of unmanned order payment services residing in Seoul, and the main analysis results are as follows: first, after verifying the effect of innovative characteristics of unmanned order payment services on resistance to innovative technology, the perceived usefulness and perceived ease of use of unmanned order payment services negatively affect resistance to innovative technology, and perceived risk has a significant positive effect on resistance to innovative technology. Second, after verifying the effect of resistance to innovative technology to unmanned order payment services on acceptance intention, consumers’ resistance to unmanned order payment services negatively affects acceptance intention. Third, verifying the effect of characteristics of innovative technology of unmanned order payment services on acceptance intention, the perceived usefulness of unmanned order payment services directly had a positive effect on acceptance intention, but the perceived ease of use and perceived risk. Fourth, verification of the mediating effect of resistance to innovative technology in the relationship between the characteristics of innovative technology of unmanned order payment services and the acceptance intention proved significant mediating effects of all of perceived usefulness, perceived ease of use, and perceived risk.