Investigation of Influential Factors of Intention to Adopt Electric Vehicles for Motorcyclists in Vietnam

Abstract

(1) Background and aims: The exploration of the intention to adopt electric vehicles has been intensively studied in developed countries where passenger cars are the most common private motorized vehicle. However, the same is not true for motorcycle-dependent countries such as Vietnam. This study aimed to advance our understanding of the determinants of motorcyclists’ intention to use electric vehicles (i.e., electric passenger cars) in settings where the motorcycle is the dominant mode. (2) Data and methods: The partial least squares structural equation modeling (PLS-SEM) and the data from 330 motorcycle owners in Hanoi, Vietnam, were utilized to empirically test a research framework formulated based on the push–pull–mooring migration model. (3) Results: The results indicated that the push factor was formulated by safety concerns and environmental concerns while the pull factor was established by perceived usefulness, perceived ease of use, and financial incentive policy. Both the push factor and the pull factor significantly contributed to the adoption intention but the effect of the latter was stronger. Knowledge did not affect the intention; however, it moderated the link between the pull factor and the intention. For the respondents with a higher level of knowledge, the positive impact of the pull factor on the intention was lower (compared to those with a lower level of knowledge). (4) Conclusions: Based on the findings of the associated factors, policy implications were suggested to increase the prevalence of electric vehicles. Although the theoretical and practical contributions of this study may be significant to the literature regarding developing countries, more research is needed to validate and extend them.