Understanding the Implementation of Airbnb in Urban Contexts: Towards a Categorization of European Cities

Abstract

The sharing economy has experienced exponential growth in recent years, especially in the short-term rentals (STRs) tourist accommodation sector. This growth has caused disruptive effects in rural and urban contexts, especially in highly touristic cities. These effects can be both positive and negative, revitalizing certain areas and bringing about tension in the socioeconomic fabric. Today, Airbnb is considered the paradigm of this sharing economy model and the STR industry leader. However, as this study suggests, on many occasions the implementation of Airbnb exhibits more of a traditional economic business model than a collaborative economic business model. Through hierarchical cluster analysis, this study identifies different groups of European cities according to the degree of professionalization of Airbnb implementation in their territory. The goal is to find similar patterns in the Airbnbisation process in major European cities, as the social, economic, and spatial impacts of various typologies are very different and even contrary. By understanding and identifying such different models implemented in each territory, better policies can be informed, and more adapted strategies can be pursued by local governments and the tourism industry.