Modeling Stakeholders Openness to Sustainable Logistics Measures Using a Data Analysis Approach

Abstract

The last mile constitutes the most expensive and difficult part of the supply chain. This fact results from the density of buildings and from traffic congestion. The implemented programs that aim at increasing the effectiveness of city logistics do not always bring about the expected results, the reason being the lack of consultations with stakeholders prior to their implementation. Such consultations could help to recognize the expectations, aims and fears of each of the agent/actor groups using the urban space. The purpose of this article is to recognize the attitude of one of the groups of stakeholders (recipients/businesses located in the area) in the Polish neighboring agglomerations of Gdańsk and Gdynia, towards chosen city logistic measures. The research consisted in searching for a correlation between the attitude towards a particular city logistics measure and the size of the business, as well as between the attitude towards the given city logistics measure and the difficulty of its implementation. The results showed that there is a relationship between the difficulty of implementing a given city logistics measure and the tendency to implement it and that the number of employees influence the tendency towards openness to the new logistics measures; the bigger the enterprise, the greater the openness to new logistic solutions.