Exploring Cultural and Heritage Attributes at Mount Yunqiu, China, Using Importance–Performance Analysis

Author:

Hu Yan1ORCID,Lin Feng1,Dong Qizhen2ORCID,Ahn Young-joo13ORCID

Affiliation:

1. Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea

2. School of Transportation, Weifang Vocational College of Food Science and Technology, Anqiu 262100, China

3. Tourism Industry Data Analytics Lab (TIDAL), Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea

Abstract

The preferences of tourists regarding their experiences play a crucial role in the management of tourism destinations; understanding tourist satisfaction enables managers to offer facilities and services that are aligned with tourists’ expectations. This study aimed to identify the destination attributes at Mt. Yunqiu and utilize the traditional and revised IPA approaches and compare their results. It applied three different approaches of IPA to assess the perceived importance and performance of the attributes and factors. The three approaches comprised the traditional and modified IPA approaches. The research site was Mt. Yunqiu in Shanxi, which is one of the earliest sites from which humans originated and the center of the Yellow River civilization. A total of 350 questionnaires were utilized, and a total of 41 attributes of cultural and heritage sites were identified to determine the key attributes that attract tourists to the destination. The results present tourists’ perceptions of the destination and their satisfaction regarding various cultural and heritage attractions at Mt. Yunqiu. They thus provide empirical evidence and can be used to suggest various approaches to understand travelers’ perceptions of the importance and performance of different attributes at cultural and heritage sites in the context of Mt. Yunqiu.

Publisher

MDPI AG

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3