Does Entrepreneurship Policy Encourage College Graduates’ Entrepreneurship Behavior: The Intermediary Role Based on Entrepreneurship Willingness

Abstract

With the development of the country’s social and economic transformation, the topic of innovation and entrepreneurship has received widespread attention from society. However, from the current situation, due to the high uncertainty and challenges of entrepreneurship, China’s college graduates’ willingness to start their own business is generally low, and entrepreneurship policy, as a pioneering factor, has an important influence on college graduates’ willingness to start their own business. This study investigates college graduates in more than 20 representative cities, such as Shenyang, Xi’an, and Hangzhou, and examines the influence path and mechanism of entrepreneurship policy on entrepreneurship behavior based on MOA (Model of Attraction) model. This study used SPSS and AMOS to empirically analyze 288 valid questionnaires, verifying that there is a significant positive relationship between entrepreneurship policy, entrepreneurship willingness, and entrepreneurship behavior of college graduates. Entrepreneurship willingness plays a part in mediating the effect between entrepreneurship policy and entrepreneurship behavior, and the willingness to use entrepreneurship policy moderates the path of influence of entrepreneurship policy on entrepreneurship willingness. At the same time, it provides a reference for the promulgation of government entrepreneurship policies and the optimization of the implementation effect of entrepreneurship policy, provides suggestions for universities to improve entrepreneurship education, and has guiding significance for stimulating the entrepreneurship behavior of college graduates.