The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail-Reference-Cited by-同舟云学术

The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail

Published:2023-03-17 Issue:1 Volume:18 Page:656-667
ISSN:0718-1876
Container-title:Journal of Theoretical and Applied Electronic Commerce Research
language:en
Short-container-title:JTAER

Author:

Iglesias-Pradas Santiago¹^ORCID,Acquila-Natale Emiliano¹^ORCID

Affiliation:

1. Departamento de Ingeniería de Organización, Administración de Empresas y Estadística, ETSI de Telecomunicación, Universidad Politécnica de Madrid, 28040 Madrid, Spain

Abstract

Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail. To do so, we explore the different areas of interest in multichannel and omnichannel retail highlighted in previous scholarly research, as a preliminary step to propose a comprehensive framework of themes that should be paid attention to for future advancements in the field. A total of 11 studies addressing the main theme of Multichannel Retail and Its Applications in the Future of E-Commerce illustrate this overview and the framework.

Publisher

MDPI AG

Subject

Computer Science Applications,General Business, Management and Accounting

Link

https://www.mdpi.com/0718-1876/18/1/33/pdf

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