Sacred Journeys: Exploring Emotional Experiences and Place Attachment in Religious Tourism at Monasteries in Serbia

Abstract

Religious tourism holds a significant place in travel experiences, particularly at monasteries, where visitors often encounter profound emotional experiences. This study aims to investigate the emotional experiences and place attachment of religious tourism at monasteries in Serbia, utilizing quantitative methods and an online survey approach. Through an online survey administered to visitors of Serbian monasteries, this study seeks to quantify and analyze the emotional experiences and two-dimensional place attachments reported by participants during their sacred journeys. The survey instrument includes measures to understand place attachment through place dependence and place identity, satisfaction, emotional experience, and destination loyalty under one framework. Additionally, demographic variables will be examined to identify potential differences in emotional experiences and place attachment among different visitor groups. The results indicate that place attachment is influenced by emotional experience and satisfaction, which further influences destination loyalty. The findings of this study will contribute to a deeper understanding of the destination loyalty and place attachment aspects of religious tourism at Serbian monasteries, providing valuable insights for tourism management and destination marketing efforts.