How Does the Integration of Cultural Tourism Industry Affect Rural Revitalization? The Mediating Effect of New Urbanization

Abstract

The development and integration of industries have promoted economic growth and gradually become an important perspective to understand the country’s modernized construction. The cultural industry and the tourism industry are naturally coupled, which is an important part of the process of industrial integration. In addition, the country’s drive towards modernization needs to improve the overall level of industrial integration, and rural revitalization is one of the key links to this. Therefore, to explore the relationship between the integration of cultural tourism industry and rural revitalization, this study collected the panel data of 31 provincial-level regions in China from 2005 to 2021. Based on the entropy method and the coupling coordination degree model, this study constructs an evaluation index system, including cultural industry, tourism industry, the integration of cultural tourism industry, new urbanization, and rural revitalization, and obtains the comprehensive scores of each. Furthermore, the study discusses the path selection and future development direction of rural revitalization through the integration of a cultural tourism industry. The conclusions are drawn as follows: (1) The development of the cultural and tourism industries can significantly promote the development of new urbanization and rural revitalization; (2) the integration of cultural tourism industry has a positive effect on rural revitalization; (3) new urbanization plays a partial mediating role in the relationship between the integration of cultural tourism industry and rural revitalization; (4) new urbanization has a masking effect on the influence of the integration of cultural tourism industry on rural revitalization; and (5) the extent of these effects varies by region. Finally, this study not only deepens the understanding of rural revitalization from the perspective of industrial development and integration, but also provides an empirical basis for the country, local governments, and enterprises to promote rural revitalization.