Core Content, Experience and Enlightenment of CSR in the J-League

Abstract

In comparison with European and American countries, the CSR of professional sports in Asian countries is affected by many factors due to differences in management system, social environment, etc. At present, the research on CSR of professional sports in Asian countries is very limited, and the practice form of CSR under this special management system has great research space and value. For booming professional sports of China, neighboring Japanese professional sports system is similar to it, and has a more advanced level of professional sports CSR development, which is worthy of further learning and reference for Chinese Super League clubs. Therefore, this study combs the historical background, core content and governance experience of CSR of J League in Japan, and puts forward valuable enlightenment for Chinese Super League clubs. The results show that the CSR of J League in Japan has distinctive characteristics and times, and the Chinese Super League clubs need to combine their own development stages, Chinese national conditions and other factors for reference.