Study on the Factors Affecting Consumers’ Participation in Regulated Recycling of Waste Lead-Acid Batteries: Practice Research from China

Abstract

In China, the world’s largest producer and consumer of lead-acid batteries (LABs), more than 3.6 million tons of waste lead-acid batteries (WLABs) are generated every year, yet only 30% of them can be recycled in a well-regulated manner, while the remaining 70% are recycled through informal channels, resulting in serious waste of resources and environmental pollution. More than half of the country’s LAB consumers are e-car and e-bike owners. Based on the theoretical model of unified theory of acceptance and use of technology (UTAUT), this study examines and investigates the factors that affect consumers’ participation in the regulated recycling of WLABs and finds that consumers’ performance expectancy, social influence, and facilitating conditions can significantly increase their willingness to participate in regulated recycling, while effort expectancy can reduce such willingness. In addition, this paper also includes an analysis of moderating variables such as age and education. Finally, the paper points out the current lack of consumer-oriented recycling management measures in China and proposes policy recommendations in three aspects: system, channel, and incentive ones, to provide references for promoting the regulated recycling and sustainable use of WLABs.