The Impact of Family Life Cycle on Farmers’ Living Clean Energy Adoption Behavior—Based on 1382 Farmer Survey Data in Jiangxi Province

Abstract

Encouraging farmers to adopt greener and cleaner energy is crucial for reducing energy pollution and achieving carbon neutrality goals. In rural China, the decision making of farmers is often closely related to the whole family. At different stages of the family life cycle, the family has different characteristics, which leads to heterogeneity in the focus and final decision of farmers in adopting living clean energy. Therefore, this paper studies the farmers’ living clean energy adoption behavior from the perspective of the family life cycle. It is helpful to identify the different policy needs and the evolution of farmers in different stages in order to provide a reference and inspiration for encouraging the adoption of living clean energy by farmers and for promoting the development of clean energy in rural areas. Based on the survey data of 1382 farmers in Jiangxi Province, this paper uses a multiple linear regression model to explore the impact of the family life cycle on farmers’ clean energy adoption behavior. The results show the following: (1) The family life cycle has a significant impact on farmers’ living clean energy adoption behavior, which is reflected in four aspects: energy demand, livelihood strategy, health demand and support burden; (2) Awareness of environmental ecology and frequency of government promotion have significant positive effects on farmers’ living clean energy adoption behavior, while gender has significant negative effects on farmers’ clean energy adoption behavior; (3) There are also differences in the influencing factors of farmers’ living clean energy adoption behavior at different stages of the family life cycle. Therefore, when promoting clean energy in rural areas, a precise clean energy incentive mechanism should be adopted to treat families in different family life cycle stages differently.