WeChat E-Commerce, Social Connections, and Smallholder Agriculture Sales Performance: A Survey of Orange Farmers in Hubei Province, China
Author:
Affiliation:
1. College of Economics and Management, Hubei University of Education, Wuhan 430205, China
2. Rural Sustainable Development Research Center, Huazhong Agricultural University, Wuhan 430070, China
Abstract
Funder
Di Liu
Publisher
MDPI AG
Subject
Plant Science,Agronomy and Crop Science,Food Science
Link
https://www.mdpi.com/2077-0472/13/11/2076/pdf
Reference33 articles.
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2. (2021). E-Commerce IN China 2020, (In Chinese).
3. Liu, B. (2017, January 29–30). A study on the new e-commerce development patterns based on WeChat. Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017), Zhengzhou, China.
4. The formation of Taobao villages in China;Qi;China Econ. Rev.,2019
5. Li, X., Sarkar, A., Xia, X., and Memon, W.H. (2021). Village environment, capital endowment, and farmers’ participation in e-commerce sales behavior: A demand observable bivariate probit model approach. Agriculture, 11.
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