Forecasting Global Developments and Challenges in Olive Oil Supply and Demand: A Delphi Survey from Spain

Abstract

Forecasting future supply and demand is a topical subject in the olive oil sector due to its relevance for decision making and the lack of comprehensive and consensual estimates at the global level. This study aims at overcoming this gap in research by providing a foresight of global supply and demand for olive oil for the years to come. We use the Delphi technique to estimate the expected annual growth rates in the olive oil production and consumption worldwide as well as their likely impact on Spanish exports by 2025. Another key objective of the study is to elicit expert judgements on the factors that are likely to shape the predicted changes as well as the international challenges ahead. Results suggest substantial future increases in production in new-producing countries, in parallel with a slower growth in the European traditional suppliers whose focus will increasingly be placed on quality and sustainability rather than quantity. In addition, a significant growth in the world’s demand for olive oil is expected in non-traditional markets, which will be driven by greater awareness of the positive health and sustainability attributes of this product, jointly with the changes in lifestyles and rising incomes of several consumer segments. These emerging markets offer promising prospects for the international expansion of olive oil companies. Future international challenges facing the olive oil industry include new market entry, worldwide product promotion, quality standards’ harmonization, enacting trade facilitation schemes, and dealing with the COVID-19 impacts. Findings improve market predictability and transparency, and ultimately support decision-making and strategic planning in the olive oil sector.