Determinants of Emotion Recognition System Adoption: Empirical Evidence from Malaysia

Abstract

Emotion recognition systems (ERS) are an emerging technology with immense potential, exemplifying the innovative utilization of artificial intelligence (AI) within the context of the fourth industrial revolution (IR 4.0). Given that personalization is a key feature of the fifth industrial revolution (IR 5.0), ERS has the potential to serve as an enabler for IR 5.0. Furthermore, the COVID-19 pandemic has increased the relevance of this technology as work processes were adapted for social distancing and the use of face masks. Even in the post-pandemic era, many individuals continue to wear face masks. Therefore, ERS offers a technological solution to address communication challenges in a masked world. The existing body of knowledge on ERS primarily focuses on exploring modalities or modes for emotion recognition, system development, and the creation of applications utilizing emotion recognition functions. However, to enhance the development of impactful ERS, it is essential for researchers and innovators to understand the factors that influence its usage and adoption among the intended users. Therefore, this study presents a framework that combines technology adoption theories to identify the determinants of ERS adoption among Malaysian youth. Data for this study were collected through a survey involving 386 respondents. The findings revealed attitudes, subjective norms, perceived behavioral control, and awareness as significant determinants of ERS adoption. Additionally, the study found that technology aptitude plays a moderating role. These insights can inform the formulation of effective policies and programs to encourage and facilitate the development of innovative ERS solutions.