Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study
Author:
Affiliation:
1. School of Education, Jianghan University, Wuhan 430056, China
2. School of Energy and Power Engineering, Huazhong University of Science & Technology, Wuhan 430074, China
Abstract
Funder
Provincial Teaching Research Project of Hubei Universities
Publisher
MDPI AG
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction
Link
https://www.mdpi.com/2071-1050/15/3/2403/pdf
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5. Suki, N.M., Sharif, A., Afshan, S., and Rexhepi, G. (2022). Importance of green innovation for business sustainability: Identifying the key role of green intellectual capital and green SCM. Bus. Strat. Environ.
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