A Review of Social Media Website Users’ Interaction Paths with Governmental Accounts during the COVID-19 Pandemic

Abstract

This study aims to describe and analyze the paths of social media website users’ interaction with the content of government accounts during the COVID-19 pandemic. The objectives of the study are to describe the roles of government accounts as a tool to support the concept of health communication among users of social media websites and analyze the targeted and untargeted roles that have emerged in this context, describe the roles of government accounts as a tool of government communication and analyze how government institutions employed them during the COVID-19 pandemic, and describe the roles of social media websites as a tool to address the problems and challenges created by the social spacing procedures and solutions provided by these websites to deal with these challenges. This study surveys a sample of previous studies conducted on the roles of government accounts on social media websites during the COVID-19 pandemic. The tools of this study are both analytical and comparative as they analyze and compare the results of previous studies on the interaction paths of internet users. The results indicate that social media websites have been considered a pivotal tool for building a renewable and interactive system. This coincides with developments in the communication environment in which the individual is present within the social pattern, and its depth of impact has been demonstrated, particularly after the repercussions of the spread of the COVID-19 pandemic.