Proposal of a Method for the Analysis of Sentiments in Social Networks with the Use of R

Abstract

Decision making is vital for the management of all organizations. For this reason, data analysis has become one of the fastest-growing technologies when it comes to generating information and knowledge about data generated by organizations. However, data generation is not limited to traditional sources. On the contrary, emerging technologies and social networks have become non-traditional sources that provide large volumes of data that can be exploited using different data analysis methods. Here, the objective is to determine the feelings of the population toward a brand, a product, or a service and to even identify the reactions of people to events and trends generated in their environment. Sentiment analysis, for organizations and social groups, has become a necessity that must be covered to identify the acceptance of an idea or its management. Therefore, this work proposes a method for the analysis of sentiment in social networks in such a way that it adapts to the needs of organizations or sectors, and the acceptance or rejection of the population can be efficiently identified from what is exposed in a social network.