Affiliation:
1. International College, Khon Kaen University, Khon Kaen 40002, Thailand
2. Center for Sustainable Innovation and Society, Khon Kaen University, Khon Kaen 40002, Thailand
3. Faculty of Business and Economics, University of Antwerp, 2000 Antwerpen, Belgium
Abstract
Thailand generates considerable amounts of agricultural food waste. This research focuses on the manufacturing and retail agricultural food system in the northeastern region of Thailand. Our study aimed to investigate the user segments and factors that influence users’ behavioral intentions to utilize mobile technology for agricultural waste valorization. This study is based on the Unified Theory of the Adoption and Utilization of Technology (UTAUT2). In order to classify these segments, we performed a cluster analysis using demographic variables: gender, age, and income. In addition, the researchers employed a method known as multigroup structural equation modeling to determine and contrast the users’ behavioral intentions. The results showed two types of users: (1) older users with various income ranges, and (2) younger users with a low-income range. Explicitly, age and income were the significant variables for the demographic segmentation, but gender was not. The results also revealed that social influence, price value, and trust highly affected the behavioral intentions of older and various-income users, but did not influence younger and low-income users. However, privacy strongly affected the behavioral intentions in the younger segment, but not those in the older one. Lastly, habit or regularity influenced the behavioral intentions of users in both segments. This study highlights implications for how developers and practitioners might adapt their platform strategies using a circular agricultural platform and user behaviors.
Funder
Research and Graduate Studies, Khon Kaen University
Subject
Plant Science,Health Professions (miscellaneous),Health (social science),Microbiology,Food Science
Reference127 articles.
1. Food and Agriculture Organization (FAO) (2023, May 28). Global Food Losses and Food Waste-Extent, Causes and Prevention. Available online: https://www.fao.org/3/i2697e/i2697e.pdf.
2. The Aftermath of Unsustainable urbanization in South East Asia Countries;Syazwani;Int. J. Humanit. Technol. Civiliz.,2020
3. Production of bacterial cellulose by Komagataeibacter xylinus using mango waste as alternative culture medium;Rev. Mex. De Ing. Química,2020
4. Hansen, C.L., and Cheong, D.Y. (2019). Agricultural Waste Management in Food Processing, Academic Press.
5. Spatial-temporal distribution of biogas production from agricultural waste per capita in rural China and its correlation with ground temperature;Yan;Sci. Total Environ.,2022
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献