The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing-Reference-Cited by-同舟云学术

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The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing

Published:2013-09-09 Issue:3 Volume:1 Page:102-118
ISSN:2227-7072
Container-title:International Journal of Financial Studies
language:en
Short-container-title:IJFS

Author:

Wymer Walter

Publisher

MDPI AG

Subject

Finance

Link

http://www.mdpi.com/2227-7072/1/3/102/pdf

Reference80 articles.

1. The Development of Marketing Management: The Case of the USA, C. 1910–1940;Usui,2008

2. Marketing Methods and Salesmanship;Butler,1917

3. The first decade of marketing literature;Converse,2008

4. A history of the concept of branding: Practice and theory;Bastos;J. Hist. Res. Mark.,2012

5. The Theory of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising;Scott,1903

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Nonprofit Brands and Branding;International Encyclopedia of Civil Society;2023

2. Nonprofit marketing research: developing ideas for new studies;SN Business & Economics;2021-06-14

3. Consumer Behaviour and Private Donations: The Effect of Marketing Communication and the Reputation of Non-profit Organisations;Contributions to Management Science;2020

4. Trust and commitment in the formation of donor loyalty;The Service Industries Journal;2017-11-24

5. Brand authenticity, its conceptualization, and its relevance to nonprofit marketing;International Review on Public and Nonprofit Marketing;2017-02-22

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