Research on the Redesign of China’s Intangible Cultural Heritage Based on Sustainable Livelihood—The Case of Luanzhou Shadow Play Empowering Its Rural Development

Abstract

The majority of China’s intangible cultural heritage is rooted in rural areas, and the integration of intangible cultural heritage (ICH) with rural resources has potential for sustainable development. This study develops a theory of sustainable livelihoods for ICH rural areas, employing design intervention strategies to strengthen core capital, thereby promoting the protection of ICH and the sustainable development of rural areas. Through a case study of China’s ICH, specifically Luanzhou shadow play, this study focuses on core livelihoods capital: design capital and cultural capital. The key elements of the two were analyzed through the use of interviews and questionnaires. The Luanzhou shadow play was redesigned for cultural and creative products and digital application innovation. This approach effectively meets the needs of the target groups and meets the requirements of rural revitalization and ICH, thereby enhancing the adaptability and resilience of rural areas. This study offers a new development path for the heritage of Luanzhou shadow play and local rural areas while also providing a reference for the differentiated development of other non-legacy rural areas.