Affiliation:
1. Department of Viticulture and Oenology, FB Entrepreneurship, Ludwigshafen University of Business and Society, D-67435 Ludwigshafen, Germany
Abstract
Business model design needs to encounter increasing and highly dynamic challenges due to counter-caesural environmental changes. Empirical research on strategic sustainability is expected to provide guidance for needed dynamic transformation and sustainability. The reported research builds on a multi-case research of four German wine estates. The cases each represent a specific generic strategic grouping and distinct business models and are thereby suited to analyse sustainability by leaning on the concept of dynamic capabilities. Sustainability was examined as a strategic vehicle for innovation in the wine industry and a nuanced view of dynamic capabilities. Premium strategist turned out to strongly engage and profile in sustainability with aligned dynamic capabilities as a building block to generate premium products. Quality leadership also leverages product quality with comprehensive dynamic capabilities aiming for sustainability by building on size and a professional structure but less on environmental profiling. The price–value strategy approaches sustainability primarily from a market-based and circular economy view. Niche strategist’s dynamic capabilities in the analysed population illustrated an entrepreneurial and effectuation-based approach with specific dynamic capabilities fine-tuned to exploit market opportunities. The multi-case analyses thereby allowed us to identify strategy-specific and business-model-suiting capabilities.
Funder
German Ministry of Education and Research
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction
Reference206 articles.
1. Managing technological, sociopolitical, and institutional change in the new normal;Ahlstrom;J. Manag. Stud.,2020
2. Generic strategic profiling of entrepreneurial SMEs–environmentalism as hygiene factor;Dressler;Int. Entrep. Manag. J.,2022
3. Linking entrepreneurship and management: Welcome to the International Entrepreneurship and Management Journal;Audretsch;Int. Entrep. Manag. J.,2005
4. Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance;Teece;Strateg. Manag. J.,2007
5. Chen, J., and Liu, L. (2019). Profiting from green innovation: The moderating effect of competitive strategy. Sustainability, 11.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献