Three Decades of Behavioural Economics in Agriculture. An Overview of Global Research

Abstract

Over the last three decades, behavioural economics has been gaining ground in the research on a wide range of agriculture-related themes. This is due to the diversity of the agents involved in the production systems and the agro-food value chains in which opposing interests must be reconciled. The main objective of this study is to examine the dynamics of the research on the application of behavioural economics in agriculture across the world. To do this, a bibliometric analysis has been carried out through a literature review of the period between 1991 and 2020. The results of the study show that the use of behavioural economics has increased in the research on agriculture, particularly over the last five years. The application of behavioural economics in agriculture has focused on analysing consumers, producers, management, marketing, development, environmental issues, climate change, food and health.