Sustainable Tourism Development in Protected Areas of Rivers and Water Sources: A Case Study of Jiuqu Stream in China

Abstract

This paper discusses the status quo of tourism and policy development regarding the Jiuqu Stream in China from different stakeholder perspectives. By combining field investigations, questionnaires, and statistical examinations of collected data, 812 samples were analyzed using multivariate analysis. The results indicate that increased visibility, employment opportunities, and real estate values in the scenic areas along the river will attract residents to return for future development, while public safety and conservation policies, featured architecture and tourism signage planning, increased cost of living, and waste and pollution will cause disincentives. Visitors will be attracted by the natural and ecological features, transportation planning, unique local culture, and events. Recreational facilities and architectural planning, merchandise lacking characteristics, tourist consumer expenditure, smoke and pollution from motor vehicles, and how it feels to interact with residents will influence the desire to visit the place. Development of an area should consider the different needs of every stakeholder in terms of recreational facilities, local infrastructure, expenditure and income, public safety and health, waste disposal, ecology and environmental conservation, tourism, and the quality of life.