Effects of College Faculty Members’ Entrepreneurial Orientation on Organizational Performance: Case of South Korea

Abstract

The promotion of entrepreneurial orientation among college faculty members is crucial for the sustainable growth and success of the organization in a competitive higher education market. Despite numerous studies that reported on the effect of entrepreneurial orientation, there is limited research specific to college organizations in a competitive higher education setting. This study aimed to explore the relationship between entrepreneurial orientation among faculty members and organizational performance at colleges located outside of the Seoul metropolitan area in South Korea. To achieve this goal, data were collected through an online survey administered to 466 faculty members at 25 colleges surrounding Seoul between July and October 2022. Statistical analyses, including descriptive analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling, were conducted using SPSS 23.0 and AMOS 23.0 software. The results showed a positive impact of innovativeness in entrepreneurial orientation on college competitiveness and organizational commitment, proactiveness in entrepreneurial orientation on college competitiveness, and risk-taking in entrepreneurial orientation on both college competitiveness and organizational commitment. These findings suggest that promoting faculty members’ entrepreneurial orientation and supporting their innovative efforts can benefit college organizations in a competitive higher education environment.