Insect-Based Feed Acceptance amongst Consumers and Farmers in Ireland: A Pilot Study

Abstract

The potential of insect-based feed (IBF) as a sustainable alternative to conventional animal feed is widely reported, yet there is extremely limited information on its acceptance in Ireland, a country with a strong farming background. Therefore, this study aims to provide baseline data on factors affecting acceptance of IBF amongst a segment of consumers and farmers in Ireland. Quantitative and qualitative data were collected amongst 233 consumers, 73 of which were farmers. Non-parametric statistical tests revealed that the willingness to consume foods from animals fed with IBF depends on the type of food and is affected by a combination of consumer- and product-related factors. Consumers’ age, gender, diet, and education level, the foods’ packaging information, safety, and price, and whether insects are part of an animal’s natural diet or environmentally friendly had a significant effect. Safety concern regarding use of IBF was the main factor affecting farmers’ willingness to use it. Qualitative findings revealed concerns emanating from the bovine spongiform encephalopathy outbreak and a general need for more information. Accordingly, information on the benefits of using IBF increased its acceptance. Thus, IBF acceptance might depend on dedicated educational interventions which include addressing the safety aspect of the feed even among those with higher level of education.