Proposing a Model for Sustainable Development of Creative Industries Based on Digital Transformation

Abstract

This research aimed to develop a comprehensive model for the sustainable development of creative industries in Iran through digital transformation and interpretive structural modeling. Semi-structured interviews were conducted with 19 experts to extract the dimensions and components of sustainable development. The validated components were presented using a structural equation modeling questionnaire to obtain a comprehensive model. These components were identified and confirmed: sustainable competitive development, consolidation and freeze, sustainable development drivers, digital technology cultural taste, structural social capital, environmental and industrial intelligence, digital work environment, creativity and innovation, financial supply chain management, and digital entrepreneurial ecosystem. The experts validated these components through the research process. It is essential to focus on developing digital infrastructure to achieve sustainable development in creative industries based on digital transformation. It includes digital communications, necessary technologies, and information security, which serve as the foundation to promote creative industries in the digital sphere.