A Study on Smallholder Farmers’ Willingness to Sustain Cooperation with New Farmers—Analysis Based on the Perspective of Smallholder Farmers’ Satisfaction

Abstract

In the context of rural revitalization, it is important to promote the establishment of lasting cooperation between small farmers and new farmers to drive farmers to increase their income and achieve common prosperity. Based on the research data of 342 small farmers in six provinces, the article empirically analyzes the willingness of small farmers to continue cooperation with new farmers in the future from the perspective of satisfaction using an ordered logistic model. The research results show that small farmers’ satisfaction with the benefit linkage model, with the benefit distribution, and with benefit dispute handling positively and significantly influence small farmers’ willingness to continue cooperation with new farmers in the future. For every 1% increase in satisfaction with the benefit linkage model, the probability of continuing to cooperate with new farmers in the future increases by 9.40%, and for every 1% increase in satisfaction with the benefit distribution and satisfaction with benefit dispute handling, the probability of continuing to cooperate with new farmers increases by 7.30% and 9.40%, respectively. Accordingly, this paper puts forward policy suggestions such as respecting the choice of interest linkage model of small farmers, improving the benefit distribution mechanism, and handling cooperation disputes reasonably, in order to improve the satisfaction of small farmers’ cooperation, promote the construction of lasting cooperation between small farmers and new farmers, and build a rural community of interest.