Blockchain-Embedded Strategic Options for Satellite Operators: Sell, SataaS, or Dual?
Author:
Jing Yihan12, Chen Chenyi2, Dong Jichang234, He Zhou2345ORCID
Affiliation:
1. Sino-Danish College, University of Chinese Academy of Sciences, 80 Zhongguancun East Road, Beijing 100190, China 2. School of Economics and Management, University of Chinese Academy of Sciences, 3 Zhongguancun Nanyitiao, Beijing 100190, China 3. Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Sciences, 80 Zhongguancun East Road, Beijing 100190, China 4. MOE Social Science Laboratory of Digital Economic Forecasts and Policy Simulation at UCAS, 3 Zhongguancun Nanyitiao, Beijing 100190, China 5. International Society for the Systems Sciences, Ashland, TN 41101, USA
Abstract
With the rise of satellite-as-a-service subscriptions as technology improves, our paper examines how satellite operators (SOs) can choose between traditional channels for selling satellites, satellite-as-a-service (SataaS), and dual-channel strategies. In the space supply chain, commercial satellites display several distinct characteristics that differentiate them from other physical commodities in traditional supply chains, most notably their exposure to significant launch risks. In addition, SataaS suffers from the risk of secure data transmission. However, the emergence of novel technologies such as blockchain technology (BCT) could help to mitigate such risks. Therefore, our study analyzes the optimal strategy among the sell, SataaS, and dual-channel approaches for SOs by considering the above distinctive characteristics in the case without blockchain and the case with blockchain. Our paper reveals the existence of a dual-channel strategy that generates the highest profit for the SO and yields the highest consumer utility when launch success is high and when SataaS fixed costs are low. When the launch success rate is very high, the dual-channel strategy transforms into a pure sell strategy. After the adoption of BCT, when the cost of BCT is low, the SO’s profit is enhanced in all three sales channels compared to the case without blockchain. Notably, in SataaS as well as in the dual-channel approach, the adoption of BCT always improves consumer utility compared to the case without blockchain. However, in the sell channel, the consumer benefits depend on the relatively low cost of blockchain customization.
Funder
National Natural Science Foundation of China Fundamental Research Funds for the Central Universities Youth Innovation Promotion Association CAS MOE Social Science Laboratory of Digital Economic Forecasts and Policy Simulation at UCAS Weiqiao Guoke Joint Laboratory at UCAS
Subject
Information Systems and Management,Computer Networks and Communications,Modeling and Simulation,Control and Systems Engineering,Software
Reference44 articles.
1. Hein, A., and Bruce Rosete, C. (2022, January 18–22). Space-as-a-Service: A Framework and Taxonomy of-as-a-Service Concepts for Space. Proceedings of the International Astronautical Congress, Paris, France. 2. Orbitals, E. (2023, October 03). “Satellite-As-A-Service”: A New Approach for Space Industry. Available online: https://www.exodusorbitals.com/files/whitepaper.pdf. 3. Robust integrated planning for LEO satellite network design and service operations;Zhang;Oper. Res. Lett.,2023 4. Senior, P., Eckersley, S., Irwin, V., Stern, B., Haslehurst, A., Cawthorne, A., da Silva Curiel, A., and Sweeting, M. (2021, January 20–23). Can we use low cost small satellites to observe space debris missed by ground systems?. Proceedings of the 8th European Conference on Space Debris, Darmstadt, Germany. 5. Starlink satellite project impact on the Internet provider service in emerging economies;Shaengchart;Res. Glob.,2023
|
|