Simulation Analysis of Artificial Intelligence Technology Diffusion under Market Competition and Policy Incentives Based on Complex Network Evolutionary Game Models

Abstract

The relationship network between enterprises will change their adoption behavior of AI technology and this micro-decision-making mechanism will eventually decide whether AI technology can diffuse and the extent of diffusion on the macro level. However, the existing AI technology diffusion research mostly focuses on the integration of AI technology with other industries from the industrial level, ignoring the complexity of the micro-complex game process and interactions within the enterprise network on the macro technology diffusion. In this regard, this paper builds a game model of AI technology diffusion in core and non-core enterprises from the levels of market competition and policy incentives based on complex network evolutionary game theory. It does this through simulation analysis that examines the mechanism of key factors affecting the diffusion of AI technology, as well as the influence and combination effects of pertinent policies. The study shows that (1) AI technology diffuses more effectively in non-core enterprises than it does in core enterprises; (2) changes in parameters like technology cost and policy regimes have a more evident impact on core enterprises than non-core ones; (3) in market competition, increasing the network average degree, the proportion of AI technology products in the mainstream market, the opportunity cost, the cost reduction factor, or decreasing the cost of AI technology can all promote the diffusion of AI technology; (4) under policy incentives, increasing the proportion of AI technology subsidies and the influence of high-tech identification of enterprises can both promote the diffusion of AI technology.