Generation Mechanism of “Information Cocoons” of Network Users: An Evolutionary Game Approach

Author:

Zhang Xing1,Cai Yongtao1ORCID,Zhao Mengqiao1,Zhou Yan2ORCID

Affiliation:

1. School of Economics and Management, Zhengzhou University of Light Industry, Zhengzhou 450001, China

2. School of Business Administration, South China University of Technology, Guangzhou 510630, China

Abstract

The extensive application of algorithm recommendation technology not only meets the information needs of network users but also leads to the emergence of “information cocoons”. On the basis of summarizing three generating mechanisms, namely, the theory of technological innovation, the theory of interest-driven, and the theory of emotional identity, this paper constructs a game model of bilateral evolution between information platforms and network users and simulates the influence path of key factors on the evolution of both parties’ main strategies. The research shows that algorithm recommendation technology is the root of “information cocoons” in the algorithm era. As the algorithm technology matures day by day, the cost of using algorithm recommendations on information platforms and the loss cost of accepting algorithm recommendations by network users are constantly decreasing, which causes the information platforms and network users’ strategy choice for algorithm recommendation to evolve from {give up and conflict} to {use and accept}, and finally leads to the long-term existence of “information cocoons”.

Funder

China National Social Science Fund

Henan Provincial Key Young Teachers Project

Publisher

MDPI AG

Subject

Information Systems and Management,Computer Networks and Communications,Modeling and Simulation,Control and Systems Engineering,Software

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