Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of-Mouth, and Customer Satisfaction on Repurchase Intentions of Safety Shoes under the Consideration of Sustainability

Abstract

This study explored the effects of perceived value, price sensitivity, word-of-mouth, and customer satisfaction on the repurchase intentions of consumers who had purchased safety shoes. The survey was conducted from 15 December 2021 to 15 February 2022. A total of 621 valid questionnaires were analyzed by structural equation modeling. The empirical results show that perceived value significantly positively affected customer satisfaction, word-of-mouth, and repurchase intention. Customer satisfaction had a significant positive effect on word-of-mouth and repurchase intention. Price sensitivity and word-of-mouth had a significant positive effect on repurchase intention. Customer satisfaction and word-of-mouth partially mediated between perceived value and repurchase intention. However, there was no mediation effect between price sensitivity and repurchase intention. Thus, price sensitivity directly affected consumers’ repurchase intentions. Based on the results, this study proposed suggestions to practitioners, such as emphasizing the eco-design of safety shoes and promoting environmental sustainability to enhance consumers’ perceived value, as well as understanding the consumers’ price sensitivity to the product. The findings can provide practitioners with references regarding operational strategies to promote sustainable business operations globally amid the present environment, social, and governance wave.