Rural Community-Perceived Benefits of a Music Festival

Abstract

There is a general consensus that tourism activity must have the support of a local community in order to build sustainable tourism development. Among the competitive Romanian tourism products, festival tourism should be mentioned, even though it is relatively new. Therefore, given the traditional communities from rural areas which are confronted with an international flux of tourists, it is vital to analyze the perception of and support for festivals. The presumption is that if there are benefits for the locals, support increases. In order to achieve the objective of the study, research has been conducted among the local rural community of Bontida, which is the location of an international annual music festival. The instrument used was a questionnaire which had four parts that aimed to measure the cultural benefits and costs of the festival and the sense of well-being of the community, given the fact that previous studies focused mainly on the economic and environmental impacts, but not so much on the socio-cultural dimensions. Descriptive statistics were used to analyze the data. The results indicated that the benefits are greater than the perceived costs, a fact which is encouraging from the perspective of developing a sustainable tourism strategy, both by the local authorities and private stakeholders.