The Use of Virtual Reality to Promote Sustainable Tourism: A Case Study of Wooden Churches Historical Monuments from Romania

Abstract

The accelerated development and expansion of cultural tourism in areas with unique tourist objectives, characterised by a high degree of risk in terms of their physical and chemical integrity, requires sustained efforts by all stakeholders to identify new methods, techniques, and procedures for their conservation, protection, and capitalisation, with respect to tourism. The aim of this study was to propose an optimal methodology for capitalising on tourism related to wooden churches, regarded as a structural item of tangible cultural heritage, with positive effects on the protection, conservation, information, and awareness of all stakeholders in tourism development. This involved the development of a web portal, in which were integrated the 3D models related to the analysed objects, the panoramic images inside them, the audio support, the photographs, and the accompanying text necessary to create and render a virtual reality (VR) production for purposes of virtual tourism (VT). The results obtained consisted of the creation of the website Bihor360°, which is freely navigable and whose content, including both textual and graphic information, can be easily accessed by all interested users. The aim involved was to release an online bridge for potential visitors to the fragile tourist attractions, facilitating the development of active knowledge and VR while raising awareness among the population and the local authorities about the role and the importance of the wooden churches in tourism and the local economy.