Usage Patterns and Self-Esteem of Female Consumers of Antiaging Cosmetic Products

Abstract

Aging is an irreversible process of the human body, resulting from a progressive decrease in the biological functions of the organs, including the skin. This study analyzed the relationship between usage patterns of different types of anti-aging cosmetic products, sociodemographic variables, appearance schemes, psychological morbidity, perfectionism, and aging perception of aging with self-esteem. This cross-sectional study included a sample of 260 women, aged between 25 and 64 years, who are users of anti-aging cosmetics and/or aesthetic treatments. Participants were assessed on psychological morbidity (Hospital Anxiety and Depression Scale), appearance schemes (Appearance Schemas Inventory—Revised), perfectionism (Frost Multidimensional Perfectionism Scale), aging perceptions (Brief Aging Perceptions Questionnaire), and self-esteem (Rosenberg Self-Esteem Scale). The use of facial-firming cosmetics positively correlated with self-esteem. The results of regression analysis revealed that psychological morbidity and perfectionism contribute negatively to self-esteem, while marital status, professional status, and aging perceptions (positive consequences) contribute positively. According to the results, intervention programs to promote women’s self-esteem should focus on the reduction in psychological morbidity and the promotion of adaptive patterns of perfectionism and address aging perceptions. Longitudinal studies might help explain the complex relationship between the use of anti-aging cosmetic products and psychological variables, particularly self-esteem in women.