Augmented Reality and Tourism: A Bibliometric Analysis of New Technological Bets in the Post-COVID Era

Abstract

Tourism is a sector of high relevance worldwide, due to the multiple impacts it generates in local, regional, national, continental, and global economies, and it is a key generator of employment and provides sustenance to an innumerable number of people around the world. There have been many challenges at a global level to improve the user experience in a particular tourist place, where technology has played a highly relevant role in strengthening the conditions for tourists to achieve immersion in the culture, gastronomy, and recreation. The objective of this literature review is precisely to know and understand the key contributions that are currently being developed around the implementation of augmented reality as tourist technological support for user experiences. The literature on this topic is quite dispersed in specialized databases; therefore, it constitutes an opportunity to carry out a more detailed exploration of the topic. To address the different developments that have been carried out on tourism and augmented reality, an analysis was carried out based on the fusion of scientometric analysis and the metaphor of the Tree of Science, in which two relevant visions about the data were generated. The first focused on the different scientometric statistics regarding countries, authors, universities, or research or technological development centers that currently generate new applications based on augmented reality for tourism. The second focused on an evolutionary analysis based on the Tree of Science, analyzing the origins of the basic contributions of research and how it has evolved over time. This review indicates that the topic is currently valid and that it has been strengthened even more with the post-pandemic process, where many technological developments have been strengthened that allow people to enjoy tourist and cultural sites even without leaving home.