Affiliation:
1. Department of Surveying and Geoinformatics Engineering, School of Engineering, University of West Attica, Egaleo Park Campus, Ag. Spyridonos Str., 12243 Egaleo, Greece
Abstract
This article aims to present the authors’ perspective regarding the challenges and opportunities of mouse-tracking methodology while performing experimental research, particularly related to the map-reading process. We briefly describe existing metrics, visualization techniques and software tools utilized for the qualitative and quantitative analysis of experimental mouse-movement data towards the examination of both perceptual and cognitive issues. Moreover, we concisely report indicative examples of mouse-tracking studies in the field of cartography. The article concludes with summarizing mouse-tracking strengths/potential and limitations, compared to eye tracking. In a nutshell, mouse tracking is a straightforward method, particularly suitable for tracking real-life behaviors in interactive maps, providing the valuable opportunity for remote experimentation; even though it is not suitable for tracking the actual free-viewing behavior, it can be concurrently utilized with other state-of-the-art experimental methods.
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