Creative Narration as a Design Technique

Abstract

Creative narration is a structured ideation technique based on storytelling. It has the potential to enhance the initial design process of ideation in terms of collaboration and creativity. People from various disciplines, following specific steps, collaborate to create a story. Afterward, inspired by their stories, they create products and services. In this paper, two case studies are presented and compared, where the technique of creative narration was used in the contexts of two creative workshops. An initial assessment of this process, highlighting the strong and weak points of the technique, is discussed in this paper.