Walking along the Sheeptrack…Rural Tourism, Ecomuseums, and Bio-Cultural Heritage

Abstract

The paper deals with the issue of responsible and sustainable tourism starting from a series of Italian (and only partially French) cases of ecomuseums of pastoralism and transhumance as potential drivers for development and territorial regeneration, as well as for the promotion of experiential tourism with low environmental impact, capable of triggering participatory processes of inclusion and social innovation. Through the analysis of two Italian regions (Piedmont and Molise) and three cases (Ecomuseum of Pastoralism in Pontebernardo, Cuneo; Ecomuseum Itinerari Frentani, Larino; and the ongoing program of the Institutional Contract of Development in Campodipietra, Molise) the authors propose an interpretative model based on three main issues: the awareness, agenda, and action of a responsustainable tourism concept and on the three different subjects of local actors, tourists and policy-makers, obtaining as the main result the pre-eminence of intangible actions for development over environmental recovery and conservation activities.