Understanding Nonindustrial Private Forest Landowners’ Perspectives on the Benefits Associated with Sustainable Forest Management Certification

Abstract

Sustainable forest management provides ecological, economic, and social benefits to society. Sustaining these benefits in Arkansas relies on 345,000 nonindustrial private forest (NIPF) landowners who own 4.2 million hectares (10.4 million acres) of forests. Forest certification is a voluntary and market-based mechanism aimed to enhance such societal benefits while providing incentives or benefits for the landowners. Understanding NIPF landowners’ perspectives on the benefits associated with adopting forest certification programs would be useful in identifying potential participants and in designing outreach and communication programs to elevate the interests of less interested landowners in participating in certification programs. Using data collected from a mixed mode of mail and online (Qualtrics) survey of NIPF landowners in Arkansas, this study examined the potential factors that influence landowners’ perspectives on different benefits associated with adopting sustainable forest management certification by employing binary logistic regression. Results revealed that ownership and forestland characteristics (i.e., ownership size, whether having a harvesting plan), as well as ownership motivations (biodiversity protection, financial investment, hunting), were significantly associated with landowners’ agreement on the benefits of increasing timber growth and health, expanding markets, having a price premium for certified timber, enhancing public recognition, more environmental-friendly harvesting, and better management practices. These findings improve the understanding of landowners’ expectations after certifying their forestland and provide baseline information for improving certification program design to attract more adoption among private and family landowners.